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The PR Research Direction
Product Realisation (PR)
The Product Realisation (PR) environment drives sustainable development through interdisciplinary research in industrial and organisational renewal. By integrating people, processes, and technologies, PR addresses critical aspects of innovation and product realisation, with a strong emphasis on digital innovation and transformation across diverse industrial settings.
Collaborating closely with industrial partners, the research focuses on designing and implementing sustainable products, production processes, and services. By applying insights into emerging digital technologies, IPR/PR generates knowledge to tackle industrial challenges and advance sustainability goals.
Why It Matters?
PR research empowers industries to innovate responsibly, creating greener products, efficient services, and workplaces aligned with sustainability. This not only boosts competitiveness but also ensures a future where economic growth and ecological responsibility coexist, benefiting society through smarter and more sustainable solutions.